OVERVIEW
Solve is a true crime entertainment show produced for Snapchat — episodic, fast-paced, and built for a generation that consumes stories vertically. Each episode drops viewers into a real case and challenges them to solve it alongside the narrative.
My role covered the full visual production layer of the show: custom title sequences, VFX, in-episode game UI design, Snapchat and Instagram thumbnails, and social ads. Every episode got its own visual identity — same show, different crime, different look. The challenge was building something that felt fresh and distinct per episode while staying coherent as a series.
VISUAL REFERENCES &
DIRECTION
TITLE SEQUENCES
Each episode opened with a custom sequence — not a template, but a designed piece specific to the case. Typography, pacing, and visual style shifted to match the story's tone while keeping Solve's pop-crime energy intact.
VISUAL REFERENCES &
DIRECTION
Game UI Design
Each episode embedded an interactive game that pulled viewers into the investigation. I designed the full UI for these moments — building interfaces that felt like evidence, documents, or artifacts from inside the case rather than generic quiz screens. Typography, layout, and interactive elements were all treated as part of the show's world. Built natively for 9:16 and touch interaction.
VISUAL REFERENCES &
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Thumbnails & Covers
Snapchat and Instagram covers were designed as editorial compositions — not screenshots, not stills. Each one had to stop a scroll and communicate a crime story with a single image. I designed the full set across the series.
VISUAL REFERENCES &
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Social Ads
Ads for Facebook and Instagram extending the show's visual language into paid formats — adapted for platform without losing the identity.
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Format Note
All assets were conceived natively for vertical formats — 9:16 thumbnails, stories-first ads, and UI built for mobile screens. This wasn't an adaptation; it was the starting point.
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tools
After Effects
Trapcode Form
Adobe Illustrator
Adobe photoshop
VISUAL REFERENCES &
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