JEM

JEM

Service:

Concept Development, Motion & 3D

Client:

Ultimate Ears Pro

Field:

Professional Audio / Music Technology

Year:

2026

Client:

View

View

OVERVIEW

Jem Revival is a conceptual relaunch campaign that reimagines Jem as
a glam-punk cultural icon for a new generation.
Project Scope

 This project explores a multi-layered visual
system,including:

01

VISUAL CAMPAIGN

-

2024

02

CHARACTER REDESIGN

-

2023

03

VIDEO DIRECTION

-

2023

04

VIDEO

-

2024

05

AR

-

2023

OBJECTIVE

Reinterpret the Jem universe through a hybrid glam–punk
aesthetic Bridge nostalgia with a contemporary visual
language Expand the brand beyond media into experience
and culture.


CONTEXT


Jem is a pop culture icon rooted in nostalgia.

 However, its visual
language remains strongly tied to the 1980s, limiting its
Relevance for contemporary audiences.

The Challenge

An aesthetic anchored in the past limited dialogue with today's cultural codes Nostalgia-driven, but not future-facing.


The Opportunity

Jem holds powerful equity at the intersection of:
Fashion

Music

Identity
Experiential culture


By reframing Jem through these lenses, the brand can evolve from a retro reference into a cultural platform that resonates with a new generation.
This context sets the foundation for every creative decision that follows.



Jem is a pop culture icon rooted in nostalgia.

 However, its visual
language remains strongly tied to the 1980s, limiting its
Relevance for contemporary audiences.

The Challenge

An aesthetic anchored in the past

Limited dialogue with today’s cultural codes

Nostalgia-driven, but not future-facing


The Opportunity
Jem holds powerful equity at the intersection of:

Fashion

Music

Identity
Experiential culture


By reframing Jem through these lenses, the brand can evolve from a retro reference into a cultural
platform that
resonates with a new generation.
This context sets the foundation for every creative
decision that follows.


CREATIVE DIRECTION

The visual universe reimagines Jem through a hybrid glam–punk lens, blending nostalgia with contemporary editorial language.
The World Combines:

  • Glam energy

  • Punk attitude

  • Holographic light

  • VHS-era nostalgia

  • Editorial collage language

  • Toy culture


Visual Approach

Rather than literal storytelling, the system focuses on mood, texture, and fragmentation:

  • Abstract textures

  • Cropped compositions

  • Close-ups and details

  • Graphic frames and angular silhouettes

  • Light refraction and analog artifacts


The visual universe reimagines Jem through a hybrid glam–punk lens, blending nostalgia with contemporary editorial language.
The World Combines:

  • Glam energy

  • Punk attitude

  • Holographic light

  • VHS-era nostalgia

  • Editorial collage language

  • Toy culture


Visual Approach

Rather than literal storytelling, the system focuses on mood, texture, and fragmentation:

  • Abstract textures

  • Cropped compositions

  • Close-ups and details

  • Graphic frames and angular silhouettes

  • Light refraction and analog artifacts


VISUAL SYSTEM

The visual system translates Jem’s glam–punk identity
into a cohesive, flexible design language that scales
across formats, platforms, and experiences.


COLOR
The palette is bold, emotional, and high-contrast,
driven by character identity and light interaction
rather than flat brand colors. Color is treated as
Energy — reactive, expressive, and layered.

PRIMARY TONES

#f99beb
hot
pink

#ea1fa5
electric magenta

#8eeb0e
ACID
GREEN

#221E30
DEEP
VIOLET

NEUTRALS

Black and near-black backgrounds to amplify contrast and glow

ACCENT LOGIC

COLORS ARE CHARACTER-LED, NOT DECORATIVE

JEM

KIMBER

PIZZAZZ

SHANA
#7803ff

AJA
#00bfd4

ROXY
#adebeb

Color is treated as energy — reactive, expressive, and
layered.

Hyper-Color Identity

  • Acid pinks, neon greens, electric magentas.


  • High-contrast characters against deep black or washed

    pastel backgrounds.


  • Color used as personality, not decoration.



Color is treated as energy — reactive, expressive, and
layered.

Hyper-Color Identity

  • Acid pinks, neon greens, electric magentas.


  • High-contrast characters against deep black or washed

    pastel backgrounds.


  • Color used as personality, not decoration.



VISUAL LANGUAGE

El sistema gráfico

  • Grids

  • Layout styles

  • Treatment de imagen

  • Uso de collage

  • Tratamiento del fondo

  • Texturas recurrentes

Mostrar:

  • Ejemplos de layout

  • Iteraciones

  • Comparaciones






TYPOGRAPHY

The typographic system balances impact and precision, echoing the
tension between glam excess and punk control.

Primary Typeface (Headlines): Anton

  • Used for names, titles, and key statements

  • Bold, condensed, commanding presence





Secondary Typeface (Body & Data): Roboto Mono

  • Used for descriptors, roles, traits, and system text

  • Technical, structured, almost archival

A

A

A B C D E F G H I J K L M N O P Q

R S T U V W X Y Z

0 1 2 3 4 5 6 7 8 9

A B C D E F G H I J K L M N O P Q

R S T U V W X Y Z

0 1 2 3 4 5 6 7 8 9

This contrast reinforces the duality of the universe:

emotion vs. structure, chaos vs. control.
Typography rule:

 All uppercase styling is applied at the layer level, never in the source copy, to preserve flexibility across layouts and formats.

Light behavior

light is a defining narrative element, not just a visual effect. Light represents transformation.



Light behavior

light is a defining narrative element, not just a visual effect. Light represents transformation.




  • Rainbow refraction and

    prism flares

  • Soft glow and bloom

    highlights

  • Lens artifacts inspired

    by analog photography and

    VHS footage

  • Directional light used

    to sculpt characters and

    objects.


texture

textures ground the visual system in nostalgia while
keeping it tactile and modern.



texture

textures ground the visual system in nostalgia while
keeping it tactile and modern.




Film grain and noise
overlays.
VHS-inspired softness and
chromatic distortion.
Paper-like collage elements.
Subtle imperfections to
avoid over-polish.
Texture adds memory, emotion,
and physicality to the
digital world.

SYSTEM PRINCIPLE

Layered Reality

  • Double exposure / mirrored figures

  • Prismatic distortions

  • Graphic overlays interacting with the character

    (logo, typography, light)

Editorial Over Cinematic

  • Framed like fashion posters, not movie stills

  • Static power > narrative action

  • Characters posed as icons, not scenes

Every visual element follows a clear rule:
Nothing is flat. Nothing is neutral. Everything carries attitude.
The system is designed to flex across:

  • Posters

  • Character IDs

  • Packaging

  • Motion and video

  • Experiential and AR extensions

MOODBOARD

CHARACTER DIRECTION

Doll as Icon

  • Characters are presented frontally or in strong three-quarter poses

  • Expression is controlled, almost uncanny

  • The “toy” quality is embraced, not hidden

POSTER

Doll as Icon

  • Characters are presented frontally or in strong three-quarter poses

  • Expression is controlled, almost uncanny

  • The “toy” quality is embraced, not hidden

3D & MOTION SYSTEM

Motion was designed as an extension of the product system — subtle, intentional, and
grounded in physical behavior.


  • Modular animation beats for reuse

  • Iteration based on creative and technical feedback

  • Product choreography & camera logic

  • Material-driven lighting setups

More works

Web design,identity

2023

Aira Compact

E-commerce