Service:
3D-mOTION-ART DIRECTION
Client:
RENPHO
Field:
Wellness Technology
Year:
2025
Astro is a vertically integrated space systems company building the infrastructure for sustainable access to orbit.
The logo, featuring a dynamic letter "A," illustrates the trajectory of a launch vehicle — ascending from the pad and returning to Earth. Two arcs, two weights, one movement.
The outer arc in white traces the ascent. The inner arc in blue marks the return. Together, they encode Astro's core promise: what goes up, comes back.
The arc is the foundational graphic element of the visual identity, derived from the logo itself. It symbolizes precision, continuity, and the closed loop of reusable spaceflight — unifying the entire identity system and, together with the blue accent, signaling moments of technological significance.
The combination of geometric sans-serif typography and a restrained monochromatic palette creates a visual system in which engineering clarity meets premium precision. Clean lines. No excess. Every element earns its place.
We have created an identity in which functionality acquires aesthetic value — and every
detail reflects the discipline required to reach orbit and return safely.
BRAND SYSTEM
A visual system designed to scale.
From hero renders to social campaigns, print inserts, and web — every piece was built from the same visual language. Same typography, same palette, same tone. The goal was a system that could live across formats without losing coherence.
Six social posts. One website concept. One print insert. All Eyeris Zen.
TYPOGRAPHY
Display: PP Editorial New — Italic
UI / Labels: PP Neue Montreal — Regular & Medium
A
A
0 1 2 3 4 5 6 7 8 9
COLOR PALETTE
A monochromatic palette built around restraint.
The six tones — Cream, Sand, Stone, Ash, Slate, and Ink — were chosen to let the product speak. Warm neutrals that reference natural materials: linen, clay, matte surfaces. Nothing competes with the form.
The palette also had to work across formats — from a backlit screen to a printed insert card — without losing coherence. These tones do that. They're the same world whether you're looking at a social post or holding the packaging.
